Jeans, a piece of clothing we all have in our wardrobes. The denim industry has been an integral part of the fashion world for decades, providing us with durable and stylish jeans. However, behind denim production lies a significant environmental impact. From the cultivation of cotton to the manufacturing processes and waste management, the denim industry poses several challenges to our environment. One of the primary environmental concerns associated with the denim industry is the extensive use of water. But, Nirvaan Somany, Founder of Project Jeans is giving a new life to discarded jeans by converting them into sleeping bags. With the help of a few corporates and individuals, Nirvaan was able to collect thousands of pairs of jeans and has so far distributed around 900 beds.