PSU banks push for fee based income
Public sector banks are struggling to hold on to market share and in doing that they are trying to lure customers by offering more than just withdrawals and deposits.Bank of Baroda (BoB) has become the latest public sector bank to aggressively push non-banking services through its extensive branch network. Over the next 6-12 months Bank of Baroda will start selling insurance products through its branches as part of its life insurance JV.
