Sunil Punjabi, CEO, Cinemax India Limited told NDTV Profit that while there have been hikes in ticket rates by 10 per cent, average ticket price has witnessed a drop in the second quarter of FY'12 from Rs 138 to Rs 136 on year on year basis. However, movies like Ready, Zindagi Na Milegi Dobara and Delhi Belly have helped improve occupancy to 32 per cent in the July-September quarter this year from 23 per cent during the same period last year.