The Quick Service industry is all set to grow to 25000 Crores from the current level of 8500 Crores, according to a recent study conducted by industry body, ASSOCHAM. We find out if the growing number of start-ups is the reason why the industry is getting a push. Also on the show, Cadbury decides to take the friendship plank in its latest ad, we speak on the strategy with marketing director Prashant Peres.