Reckitt's Dr Jyotsna Sistla On Initiating A Comic Book On Health And Hygiene
Dr Jyotsna Sistla, Manager, Purpose Programmes, Reckitt came up with the idea of teaching children about health and hygiene through a comic book with popular characters like Chacha Chaudhary. Talking about the idea behind the same, Dr Sistla said, "One thing that hasn't changed for kids despite everything that has changed around us, kids love stories and comic characaters. And Chacha Chaudhary cuts across generations."
