Remove Misleading Ads, Child Rights Body Tells Bournvita. Children's Health Compromised?
Amid the huge row surrounding Bournvita, the national child rights body, the NCPCR, has written to the manufacturer, demanding a reply on the allegations that the chocolate-flavoured powder consumed by millions across the country contains harmful substances - and has asked Mondelez India International, the country arm of Bournvita, to conduct a review and withdraw misleading ads. On Breaking Views, we ask - are advertisers misleading consumers?
