A Mahendran, MD of Godrej Consumer Products and Kaustubh Pawaskar, Research Analyst at Sharekhan discussed the FMCG sector which is seeing steady growth despite headwinds, no slowdown in volumes unlike in consumer durables. Rising rural incomes are helping the sector, says A Mahendran, adding that the sector as a whole is fairly insulated from global slowdown at macroeconomic level.