The growing road fatalities in India is worrying and auto makers are increasingly looking to spread the message of road safety among road users. Swedish auto major, Volvo, is showcasing various exhibits to highlight the need of basic safety requirements and we have a chat with Lotta Jakobsson, Senior Technical Specialist Safety at Volvo Cars Safety Centre, to find out more. Mercedes-Benz too has joined this bandwagon and unveiled the Safe Roads campaign to engage the student community across India on the latest, cutting-edge safety technologies.