Road To Safety Campaign: The Journey So Far
One road accident happens every four minutes in India. In 2014, NDTV-United Spirits launched the campaign Road To Safety, a Diageo initiative, to address this issue with the masses. It has since then gathered over 26,000 pledges to 'never drink and drive.' This year, it aims to stress on responsible driving and everyone having their own designated driver. With this as the motto, the campaign is launching its third season.
