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Road To Safety - The Journey So Far

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  • Published On: January 10, 2017
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In 2014 NDTV- United Spirits Road To Safety campaign, a Diageo initiative, was launched to address the Indian masses to pay heed to an issue festering in our society - road traffic negligence. It is this issue that the campaign has worked for three years and has started a constructive conversation regarding it in the country. By specially focusing on drink-driving, the campaign in its season 3 aims to get people pledge to #NeverDrinkAndDrive.
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