Road To Safety - The Journey So Far
In 2014 NDTV- United Spirits Road To Safety campaign, a Diageo initiative, was launched to address the Indian masses to pay heed to an issue festering in our society - road traffic negligence. It is this issue that the campaign has worked for three years and has started a constructive conversation regarding it in the country. By specially focusing on drink-driving, the campaign in its season 3 aims to get people pledge to #NeverDrinkAndDrive.
