Robin Sharma, the campaign strategist for Maharashtra Chief Minister Eknath Shinde, said their hard work has paid off. What worked for the Shiv Sena and Mr Shinde? "It is all about Eknath Shinde's hard work. He rolled out campaigns that really benefited people. He also campaigned in seats where the BJP and Shiv Sena were contesting, ensuring that their alliance is properly recognised by people," Mr Sharma told NDTV.