The Supreme Court on Tuesday cautioned Patanjali Ayurved, a company co-founded by yoga guru Ramdev and dealing in herbal products, against making "false" and "misleading" claims in advertisements about its medicines as cure of several diseases. "All such false and misleading advertisements of Patanjali Ayurved have to stop immediately. The court will take any such infraction very seriously...," a bench comprising justices Ahsanuddin Amanullah and Prashant Kumar Mishra orally observed while hearing a plea of the Indian Medical Association (IMA).