Industrial production in the month of March dipped by 3.5 per cent versus growth expectations of 1.5 per cent. Saugata Gupta, CEO - Consumer Products Business, Marico and Ajay Bhatt, CFO, Monnet Ispat discuss the impact of these numbers on NDTV Profit. Gupta said that the rural consumption story is still strong. "Interest rates in India are still high. Funding needs to be available cheaply," said Bhatt.