It's not exactly high-flutin' riposte, but "S.C.A.M" has become a part of the political syntax in the Uttar Pradesh election. It was Prime Minister Narendra Modi, who usually favours alliteration in his speeches, who first turned the noun into an acronym on Friday, conflating it with his opponents and their alleged corruption. "S for Samajwadi, C for Congress, A for Akhilkesh and M for Mayawati," he said a rally at Meerut in western Uttar Pradesh.