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Should direct selling be regulated?

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  • Published On: October 20, 2012
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Bill Pinckney, CEO and MD of Amway India Enterprises, and Arpita Mukherjee, professor with the Indian Council for Research on International Economic Relations (ICRIER), speak about the 'direct selling' model that multi-level-marketing companies like Amway follow. Mr Pinckney points out various nuances of the Indian market for Amway's success.
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