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Siblings Build A Brand By Upcycling Old Sarees

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  • Published On: August 01, 2022
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Several brands in the fashion industry are upcycling and it is a growing market with discards going up and an increase in demand. Siblings Rini Mehta and Rohan Mehta set up Pitara, which means treasure box in Hindi, to upcycle old sarees into aesthetically pleasing products like bags that suit the modern lifestyle.
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