The entry of big players has exploded the nascent DVD rental market and everyone has big plans. "We are targeting millions of customers over the next 5 years if we look at the per house targets," said Subhanker Sarker, COO, Seventymm. Fifteen million DVD players have been sold this year so far and over 104 million household will have a player in 2012. The home video industry predicts a CAGR of 70% growth over the next 5 years.