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Special: Building Brand India (Aired: January 2008)

  • 22:15
  • Published On: February 13, 2014
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The IIM-Kolkata campus is perhaps one of the best settings in the country to ask the crucial question: does Brand India really exist or is it just a hype? CPM’s Mohammad Saleem, Professor Ashish K Bhattacharyya of the IIM, industrialist Harsh Neotia and management consultant Dr Pradeep Kakkar debate.
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