Spreading The Message Of Organ Donation At Mumbai's Kala Ghoda Arts Festival
Art and heart certainly beat together this year at Mumbai's Kala Ghoda festival, the country's largest multi-cultural festival held in February every year. For the Fortis Healthcare organ donation initiative, it was a perfect platform to reach out to different age groups. A multi-pronged strategy was adopted to engage with a number of visitors, encouraging them to support the cause and pledge to donate their organs.
