[Brand Amp] Swarnima Bhattacharya Member Of The Advisory Council 2020, Dove Self-Esteem Project and Chief Product Officer spoke about the changing nature of fitness. She said "I have seen patients who come with hormonal health issues, PCOS, but their first concern is to reduce the weight and not address the root cause of it. The definition of fitness has been categorised as looking slim and it happens especially among teenage girls."