If the battle of narratives forms the bedrock of politics, the precision to which political parties go to select candidates, study polling behaviour, and craft a campaign is equally important for an electoral victory. If the Congress, which won the assembly polls in Karnataka with a historic 136 seats on Saturday, had all this working for the party this time, it was because of the prominent role played by Sunil Kanugolu, a 41-year-old low-profile strategist and Congress member who crafted the campaign and did not let the party lose sight of it until the end.