'#SwachhIndia Strikes a Chord With People'
"We can't change anything with policy", says Jaggi Vasudev, Founder, Isha Foundation, adding that campaigns only ring a bell with the society if it touches people emotionally. "Prime Minister Narendra Modi's Swachh Bharat Abhiyan is one of those campaigns that strikes a chord with people; it touches their pride. This is how mass movement are born", Vasudev says.
