A disturbing trend has caught on. Companies that don't follow a certain narrative in their advertisements are being forced to take them down. From the Tanishq ad that showed a pregnant Hindu woman with her Muslim mother-in-law to Dabur featuring a same-sex couple celebrating 'Karva Chauth' to fashion designer Sabyasachi - what is happening to creative freedom in our country? Is the creative freedom of ad makers being stifled by the moral police?