Independent market analyst Shrikant Shetty and technical analyst Sanjay Sureka are both positive on Tata Coffee and advise investors to hold the stock for the long term. Shrikant feels that the valuations are a little rich, but over the long term its sourcing tie-up with Starbucks will pay rich dividends. Sanjay feels a short-term dip in stock prices cannot be ruled out but its a long-term hold.