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Tata Motors bets big on rural India to drive up LCV sales

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  • Published On: June 29, 2010
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Tata Motors has set up a special rural wing hoping that at least 50 per cent of its Ace family of light commercial vehicles (LCV) sales will come from rural in just two-three years. It is, in fact, expanding its tie-up with regional rural banks to offer complete auto finance solution to farmers.
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