The Election Centre: How War Rooms Plotted Battle Plan For Parties

Based on an aggregate of exit polls, the BJP is surging ahead in Uttar Pradesh and Uttarakhand while in Punjab it is a close fight between the Congress and the AAP. The verdict will be out on March 11, but tonight on the Election Centre we decode how political parties fought this new age election via digital media. From war-rooms to audience engagement platforms, all political parties resorted to data-driven election strategy along with the door-to-door campaigning.