As the Lok Sabha Election draws near, makers and sellers of promotional materials are hoping for a surge in business in the coming days. Rushabh Enterprises, a renowned Bengaluru-based shop for election materials, is one of the oldest in the business, specialising in crafting and distributing election material. Established in 1954, the shop is currently managed by the third and fourth generations of owners and has the distinction of being the first establishment to supply election materials such as paper badges and caps to India's first Prime Minister, Jawaharlal Nehru, in the 1960s.