On the show this week, Thums Up launches a new variant, after 40 years. According to a report by WATConsult, mobile ad spends are expected to grow by 59% by 2020. And the big story of another data breach and a shocking revelation. Uber has disclosed that a 2016 hack exposed the information of many millions of riders and thousands of drivers, which former staff reportedly paid a high fee to secure. How will that impact the brand?