Toyota's ambitious EFC project

  • 20:19
  • Published On: December 04, 2010
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When the world car industry was metamorphosing, experimentation, risks and second guessing were the name of the game. Toyota - a traditional Japanese company - too began to take risks and think big. Its ascendance to being the world's number 1 car-maker had given it wings to fly into new territories. And the EFC (Emerging Market Family Car) project for emerging markets was one such territory.

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