TV News Ratings Paused: Will Advertisers Now Back Genuine, Non-Toxic News?

BARC, the agency which tracks television viewership, has said that they will stop the measurement of television news for now. This comes after the ratings scam in which it was seen that confidential data on viewership was being leaked to allegedly influence the TRPs of particular TV news channels. The move has been welcomed by the News Broadcasters Association. But advertisers need TRPs because that's the currency on the basis of which advertisers spend their revenues. So the big question is: at a time when we have seen so much hate and intimidation on television channels, will advertisers, who know that the system is flawed, move away from the hate content that and place a premium on quality journalism.