Twirl.Store is an award-winning social initiative that aims to reduce fabric waste and empower women. Founded by Sujata Chatterjee, Twirl.Store collects fabric waste from individuals, housing societies and organisation and upcycles them into products like bags, accessories, home décor, and gift items. The goal is to turn "waste to wonder," or as they put it, "twirl your trash," while also giving rural women a means of income.