The Amritsar east assembly segment is set to see one of the most high-profile (and high-stakes) contest of the Punjab assembly polls with the Shiromani Akali Dal (SAD) fielding its senior leader Bikram Singh Majithia against Punjab Congress president Navjot Singh Sidhu. Once friends, Navjot Sidhu and Bikram Majithia fell out when the SAD-BJP combine was ruling the state.