Urban consumers vie for premium brands
This is the new young consumer with money to spend on being trendy.
That is why mid-level premium brands like French Connection that has been around for 20 years in Europe is now in India. Brands like Calvin Klein, Tommy Hillfiger and Esprit are also making their presence felt. While ultra luxury brands are not getting a huge response for clothes, these brands which charge Rs 2,000-Rs 3,000 for a top are now getting their share of consumer's pockets.
