For 33-year-old Afroz Shah, Saturday was a landmark day as his effort to start a movement reached an important milestone. The Versova beach clean-up effort crossed its 100th week with close to a thousand volunteers spending two hours removing plastic from the beach. What started off as an inspirational clean-up drive initiated by two Mumbaikars two years ago, has now become a movement with 12,000 citizens taking part in an environmental cause. Saturday saw diplomats, politicians, students and local residents come together for what Mr Shah, a lawyer, calls "date with the ocean".