A Diageo initiative launched the third season of the NDTV- United Spirits Road To Safety campaign. The panel included actor Karisma Kapoor, Abanti Sankaranarayanan – partner in this initiative, Suhel Seth, CEO of SaveLife Foundation Saji Cherian, Dr. Sanjay Oak, Dean, KEM college, Dr Shankar Vishwanathan and Shaina NC. The campaign urges citizens to Never drink and Drive and to celebrate responsibly by always having a designated driver.