Viewership drops as India loses again; Advertising, media to be hit
With India having lost the test series post the Perth defeat, the TRP numbers are expected to fall further. This is likely to affect the way advertisers invest in media space buying, feels Ajay Chandwani, Director, Percept Edge, an agency. But it would only take another two winning tours to bounce back, says Vinil Mathew, Head - Footcandles Films.
