Virat Kohli, who is second behind Formula One driver Lewis Hamilton, beats the likes of Christiano Ronaldo and Usain Bolt in the list of 50 most marketable athletes in the world. The list, driven by marketing potential over the next three years based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal, has Virat as the only Indian sportsperson in the June edition of the UK magazine 'SportsPro'.