Volkswagen's vibrating ad, celebrity endorsements
In a bid to promote the Polo and Vento in India, Volkswagen took out two full-page advertisements in the Times of India, which also featured a small light-sensitive box that vibrated when the reader was on the page, but would automatically turn off when the page is flipped. In this week on All About Ads, we review Volkswagen's vibrating ad, celebrity endorsements and Murphy's Barfi! story.
