Volvo Auto India has finally launched the XC40 in India. Based on the compact Modular platform, the XC40 is the smallest SUV from the XC range and the most affordable too. The company has announced that the XC40 will cost Rs 39.90 lakh and bookings have started long ago for the car in India. It will go up against the likes of the Mercedes-Benz GLA, Audi Q3 and even the BMW X1.