Russian President Vladimir Putin on Friday praised 'Bollywood' and said that Indian films are most popular in the country in a media briefing ahead of the BRICS Summit. On being asked if Russia will give incentives to BRICS member states for shooting films in the country, Russian President Putin said, "If we look at BRICS member states, I think in this country Indian films are most popular. We have a special TV channel with Indian movies being shown on it round the clock. We have a lot of interest in Indian films. We hold the BRICS film festival. This year Moscow International Film Festival introduces films from BRICS nations. We are positive that if Indian films are interested then we will find some common ground and promote them in Russia. Pharmaceuticals will also be a good undertaking. I am ready to talk to the Prime Minister of India and we will come to terms and there will be no difficulty..." (Source: Reuters)