We Mean Business: What is driving rural demand?

For the first time in 25 years, rural demand is growing faster than urban consumption. Experts, David M Dror, founding chairman of The Micro Insurance Academy, Sunil Alagh, independent business consultant, and Amitabh Mall, partner and director of BCG, discuss if rural growth will provide the big boost for the country's growth in the years to come even though basic amenities like education, electricity and healthcare are still lacking.