Sushant Dash, President, Beverages - India and Middle East, Tata Consumer Products said during #SaveOurSeniors telethon that the company has been running programmes related to the cause of social good. He said that the company is trying to raise awareness among the youth so that they can go out and help senior citizens. He spoke about the challenges faced by senior citizens during the lockdown by giving an example of his mother, a senior, who is living alone.