Last month, the Environment Ministry came out with a notification banning the sale of cattle for slaughter in animal markets across the country. Various student groups and political parties registered their discontent by holding beef fests. Incidents of violent clashes followed. On We The People, we ask: are the new cattle sale norms a proxy for a national beef ban? If the order is only about tough action on animal cruelty and smuggling, why is the focus only on the bovine breed? Will the move hamper India's flourishing meat export industry? With unprofitable resale value for cattle, will the move end up bringing down the country's milch population?