Webit - one of the world's largest communities of people fascinated by technology, digital transformation and start-ups, held a conference in the capital recently. The big focus was how the digital revolution ushered in by technology and hyper connectivity of not just consumers but devices. Will this change the way businesses will evolve, or perhaps die? What will be the future of brand-customer relationship, led not by humans but by technologies like Artificial Intelligence? Do the current measurement tools need to be phased out? All this and more only on All About Ads.