At the #RangDe telethon, Smita Ram, Co-Founder and CEO, Rang De talked about the reason behind focusing on educating children. Ms Ram believes that education is a game-changer and can uplift the entire generation out of poverty. Ram NK, Co-Founder and Director, Rang De said that there are private schools with a monthly fee of Rs. 1,000 or even lesser. By contributing a sum of Rs. 1,000, one can help a student continue education for at least a month. Mr Ram also noted that no contribution is small, and one can start with as low as Rs. 100 as it is a loan to parents willing to educate their children.