The US government's interest in potentially splitting up Google, as reflected in various antitrust investigations and legal actions, centres around concerns related to monopoly power, competition, and the impact on consumers and the market. Google holds a dominant position in the search engine market, with estimates often citing over 90% of the global search market share. This dominance extends to online advertising. The US government, through the Department of Justice (DOJ) and several state attorneys general, has accused Google of engaging in anticompetitive practices. What are the implications of Google being split?