Would Expect This Kind Of An Ad In Any Society: Columnist Santosh Desai On Tanishq Controversy

An advertisement by Titan's Tanishq, a popular jewellery brand, featuring an interfaith baby shower, released last week, has been pulled off air after vicious trolling on social media with #BoycottTanishq trending on Twitter on Monday. Referring to the barrage of savage comments directed at the brand and Ratan Tata, Tanishq issued a statement saying it was 'deeply saddened with the inadvertent stirring of emotions'. Santosh Desai, CEO, Future Brands, Columnist, tells NDTV," In any normal society, you would expect advertisers to promote this kind of an ad. Given the political climate of the day, any attempt to depict or suggest that communities get along with each other and have tolerance for each other seems to touch a raw nerve."