Ganesh laddoos, offered as 'prasad' (sacred offering) during puja, seem to be outdoing each other this festival season in Hyderabad, where traditional auctions for the sweet offering have fetched record amounts, running into several lakhs of rupees.
This year, a 10-12 kg laddoo at Richmond Villa Sun City, a gated community in the city, has fetched a record Rs 60.8 lakh after 100 residents paid for it.