Yamaha Readies For the Big Time
The Yamaha brand has been in the country for 3 decades, and yet despite some popular models, it languishes as the number 5 bike brand by sales. Now finally Yamaha is preparing for bigger volumes and a much wider portfolio. We speak exclusively to Yamaha's global CEO Hiroyuki Yanagi on just what to expect in terms of new models, expansion and exports for the Japanese bikemaker's India business.
