FMCG firm Emami Ltd's consolidated net profit rose by 32.64 per cent to Rs 72.37 crore for the fourth quarter ended March 31, 2012, mainly due to strong sales growth in various brands including Navratna Oil and Zandu Balm. Speaking to NDTV Profit, NH Bhansali ,CEO Finance, Emami, said that the Zandu brand has a great potential. "We are planning to launch many new products in FY13 and hence, the ad spend for the same is going to increase," he added.